We often fall into a trap when designing internal processes: we optimize for the database, not the human. I have observed this pattern frequently in operations teams. We build comprehensive Airtable ... Read More

The monthly reconciliation process is often the single biggest bottleneck in finance operations. It usually boils down to a messy data problem: the string of text on a bank statement rarely matches t... Read More

Attribution is rarely a technical problem; it is a trust problem. I have observed that for many Growth Engineers, the friction isn't just about collecting data—it's about getting the rest of the orga... Read More

We have all received that message. It usually comes on a Monday morning, just before a weekly review: "The numbers on the dashboard don't look right. Are these up to date?" For a Data Analyst, this i... Read More

The Hidden Ceiling of Automation Success There is a specific type of panic that sets in when a critical revenue workflow stops running, not because the logic was wrong, but because it worked too wel... Read More