Speed is often the enemy of scalability. When we are tasked with automating a process—say, routing inbound leads based on territory or approving expenses based on a threshold—the instinct is to build... Read More

The "Garbage In, Garbage Out" Anxiety For any Financial Controller, the phrase "automate your accounting" usually triggers a specific anxiety: the fear of corrupting the General Ledger. We all want t... Read More

The Trap: Automating The Wrong Bottleneck If you hang around the growth engineering circles on X (formerly Twitter) or LinkedIn, the prevailing narrative is seductive: "Connect GPT-4 to your email se... Read More

The hardest part of a Data Analyst's job isn't usually writing the SQL query or cleaning the dataset. It is getting the stakeholder to actually look at the dashboard. We build elaborate reporting sui... Read More

Introduction For any Sales Ops Manager, the definition of a "Qualified Lead" is a moving target. We usually rely on rigid point systems inside our CRM: if a job title contains "VP", add 10 points. If... Read More