Data integrity is often the unsexy plumbing of automation that we ignore until the house floods. Early in my career, I spent weeks architecting what I thought was a perfect lead routing system, only ... Read More

The Context: When Volume Outpaces Verification In any scaling organization, there is a tipping point where the volume of transactions breaks the manual reconciliation process. For a long time, manual... Read More

The End of Hard-Coded Logic in AutomationIf you have spent any significant time inside Make or Zapier building high-volume workflows, you know the specific pain of the "Router" module. You build a co... Read More

One of the hardest lessons I have had to learn as a technical leader is that data integrity is not actually a technical problem—it is a behavioral one.I used to spend hours designing the perfect Airt... Read More

The Endless Battle for CRM HygieneIf you work in Sales Ops, you know the specific dread that comes when a Sales VP pings you about a duplicate account or a mangle job title in a critical report. It d... Read More